Cliff Goins IV is an investor in private companies. He also co-founded Scaleup, a startup that began in Amazon, which helps diverse-owned and other small and medium-size businesses grow into large enterprises. Goins has held roles at Northern Trust Asset Management, including COO of an early-stage fintech acquisition and head of strategy for the $1 billion business unit. He holds an MBA in finance and strategy from the Kellogg School of Management at Northwestern University and a BS in accounting from HBCU Florida A&M University. He is obsessed with tennis and lives near Chicago with his wife and two smart, beautiful, and sporty daughters.